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Data that transform
accessibility in value.

We are not talking about perceptions: we are talking about numbers, real demand and economic impact. When accessibility is verifiable, it becomes a competitive advantage for facilities and territories.

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Executive Summary

Four numbers to understand the market.

Economic value (Italy)

€9.6 bn

estimated total value added (direct + indirect + induced)

Question (arrivals)

8.8 mln

estimated arrivals (hotel + non-hotel)

 

Attendance (share)

38.4 mln

days of attendance (≈ 8.2% of the national total)

 

Average length of stay

+30%

average stay vs. traditional tourism

 

Main sources: Accessible and Inclusive Tourism Report (09/2025) - NextGen Travellers & Destinations (2024) - Travel and Excursion Surveys Methodological Note (ISTAT, 2024).

The problem is not the demand.
It is the information.

People choose when they find clear and reliable data on accessibility. Without standards and verification, the supply remains invisible, even if it exists.

Measurable accessibility → more credible destination → more trust and conversions.

Result
⭣

more permanence, more value on the ground, more ESG credibility.

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