We are not talking about perceptions: we are talking about numbers, real demand and economic impact. When accessibility is verifiable, it becomes a competitive advantage for facilities and territories.
estimated total value added (direct + indirect + induced)
Question (arrivals)
8.8 mln
estimated arrivals (hotel + non-hotel)
Attendance (share)
38.4 mln
days of attendance (≈ 8.2% of the national total)
Average length of stay
+30%
average stay vs. traditional tourism
The problem is not the demand. It is the information.
People choose when they find clear and reliable data on accessibility. Without standards and verification, the supply remains invisible-even if it exists.
Verifiable accessibility → more credible destination → more conversion.
Clear information ⭣
more confidence
Verifiable bid ⭣
more conversion
More permanence ⭣
more value on the ground
Measurable accessibility ⭣
more ESG credibility
Main sources: Accessible and Inclusive Tourism Report (09/2025) - NextGen Travellers & Destinations (2024) - Travel and Excursion Surveys Methodological Note (ISTAT, 2024).